In October 2022, Australia’s environment ministers committed to work with the private sector to design out waste and pollution, keep more materials in use and foster markets to achieve a circular economy by 2030.
Achieving a circular economy requires us to change the way we make and buy products, and using recycled content is an important step in that journey.
Australians want to buy sustainable products, but three in five find it hard to make sustainable purchases. Unclear labelling is the main cause of this.
To help Australians shop sustainably with confidence, the Australian Government is developing a brand and labelling scheme for verified Australian made recycled content products - "ReMade in Australia".
If you are interested in adopting the brand or learning more, please email ReMadeinAustralia@dcceew.gov.au for more information.
Previous consultation
The department held a series of webinars and workshops in late 2022 to help shape the early design of the brand and verified labelling scheme.
The department released a discussion paper for comment on the Have Your Say webpage from 19 December 2022 to 10 February 2023.
Next steps
The feedback is now being considered in the drafting of the brand’s eligibility rules as a certification trade mark. Once finalised, the rules will be provided to IP Australia and assessed by ACCC to enable the brand’s registration as a certification trade mark.
To keep up to date with the brand's progress please email ReMadeinAustralia@dcceew.gov.au
Webinars and workshops
Introducing ReMade in Australia
This webinar introduces the ReMade in Australia brand and its proposed implementation as a verified labelling scheme and Certification Trade Mark.
Introducing ReMade in Australia video transcript (DOCX 63.3 KB)
Designing the ReMade in Australia brand
These workshops explore themes for consideration as part of the rules that will underpin the ReMade in Australia brand. While these workshops are similar, they differ by focussing through the lenses of packaging, construction materials and projects, and consumer goods.
Designing the ReMade in Australia brand - packaging
Designing ReMade in Australia brand - packaging video transcript (DOCX 63.3 KB)
Designing the ReMade in Australia brand - construction materials and projects
Designing the ReMade in Australia brand - consumer goods
Designing ReMade in Australia brand - consumer goods video transcript (DOCX 59 KB)
Exploring a ReMade in Australia Partners Program
This webinar explores a potential Partners Program to engage recyclers, retailers and other interested organisations in supporting the brand.
Exploring a ReMade in Australia Partners Program video transcript (DOCX 51 KB)